discovered them—not as the ideas of this pop guru 
who told Madison Avenue how to do its ads. They 
realized it was somebody that understood. They 
realized that it was somebody that had revealed to 
them that they lived in a global village. Because we 
now live in the global village.

When McLuhan first came out with the idea of a 
global village in ’64, many of us did not live in a 
global village. Oh, yes, we took an airplane to 
Europe, we were hip, we drank wine, but we did not 
have that instantaneous communication. The 
genius in McLuhan is that he saw this way before 
anyone else.